Instagram trigger
New Post / Reel
You publish a new post or reel (narrow it by a caption keyword in Filters)
Starts a workflow when this happens.
All plans
Variables this trigger adds
Use these in any later step, alongside the usual lead, agency and date variables.
{trigger.caption} Post Caption. Full caption of the new post/reel {trigger.keyword} Matched Keyword. CTA keyword detected in the caption (e.g. after "comment") {trigger.post_id} Post ID. Instagram ID of the new post/reel {trigger.post_url} Post URL. Permalink of the new post/reel {trigger.media_type} Media Type. Post or Reel How to add it
- Open Workflows in the app and create or open a workflow.
- Click the trigger at the top and pick New Post / Reel under Instagram.
- Fill in its settings, then save and turn the workflow on.
For the API and MCP
When you build workflows through the Inflowave API or the MCP server, this trigger is new_post_keyword. See the MCP documentation.