Tracking action
Send Meta Event
Sends a conversion event (like a lead or purchase) to Meta, so your Facebook and Instagram ads learn which people convert.
A step you can add to a workflow.
Business plan and up
How to add it
- Open Workflows in the app and create or open a workflow.
- Click + where you want the step and pick Send Meta Event under Tracking.
- Fill in its settings, then save and turn the workflow on.
For the API and MCP
When you build workflows through the Inflowave API or the MCP server, this action is send_meta_capi_event. See the MCP documentation.