Tracking action
Send GTM Event
Sends an event to your Google Tag Manager server container.
A step you can add to a workflow.
Business plan and up
How to add it
- Open Workflows in the app and create or open a workflow.
- Click + where you want the step and pick Send GTM Event under Tracking.
- Fill in its settings, then save and turn the workflow on.
For the API and MCP
When you build workflows through the Inflowave API or the MCP server, this action is send_gtm_server_event. See the MCP documentation.