Tracking action
Send TikTok Event
Sends a conversion event to TikTok, so your TikTok ads learn which people convert.
A step you can add to a workflow.
Business plan and up
How to add it
- Open Workflows in the app and create or open a workflow.
- Click + where you want the step and pick Send TikTok Event under Tracking.
- Fill in its settings, then save and turn the workflow on.
For the API and MCP
When you build workflows through the Inflowave API or the MCP server, this action is send_tiktok_event. See the MCP documentation.