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Tracking action

Send GA4 Event

Sends an event to Google Analytics 4, so you can track the conversion in your reports.

A step you can add to a workflow.

Business plan and up

How to add it

  1. Open Workflows in the app and create or open a workflow.
  2. Click + where you want the step and pick Send GA4 Event under Tracking.
  3. Fill in its settings, then save and turn the workflow on.

For the API and MCP

When you build workflows through the Inflowave API or the MCP server, this action is send_ga4_event. See the MCP documentation.

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