Start Your Agency Starting an agency? Get 90 days free on Business, plus training to land your first client New agency? 90 days free on Business · 90 days

CRM & Tags action

Create or Update Contact

Creates a new contact, or updates the existing one, with the details you choose. Handy after a webhook or form brings in new information.

A step you can add to a workflow.

All plans

How to add it

  1. Open Workflows in the app and create or open a workflow.
  2. Click + where you want the step and pick Create or Update Contact under CRM & Tags.
  3. Fill in its settings, then save and turn the workflow on.

For the API and MCP

When you build workflows through the Inflowave API or the MCP server, this action is create_contact. See the MCP documentation.

More CRM & Tags actions