Meta Ads trigger
Ad Went Live
One of your Meta ads starts delivering for the first time - post the link, alert the team, tell the client
Starts a workflow when this happens.
Business plan and up
Variables this trigger adds
Use these in any later step, alongside the usual lead, agency and date variables.
{trigger.ad_name} Ad Name. Name of the ad that went live {trigger.account_name} Ad Account. Ad account the ad runs on {trigger.ad_url} Live Post (Facebook). Link to the live Facebook post. Meta only. {trigger.ad_url_instagram} Live Post (Instagram). Link to the live Instagram post, when the ad runs there. Meta only. {trigger.ads_manager_url} Ads Manager Link. Opens this ad in Meta Ads Manager. Meta only. {trigger.meta_ad_id} Ad ID. Meta id of the ad. Meta only. {trigger.platform} Platform. 'meta' or 'google_ads' {trigger.google_ad_id} Google Ad ID. Google id of the ad. Google Ads only. {trigger.google_ad_group_id} Google Ad Group ID. Google id of the ad group. Google Ads only. {trigger.google_campaign_id} Google Campaign ID. Google id of the campaign. Google Ads only. How to add it
- Open Workflows in the app and create or open a workflow.
- Click the trigger at the top and pick Ad Went Live under Meta Ads.
- Fill in its settings, then save and turn the workflow on.
For the API and MCP
When you build workflows through the Inflowave API or the MCP server, this trigger is ad_published. See the MCP documentation.