Meta Ads trigger
Ad Rule Triggered
An ad automation rule condition is met (e.g., high CPL, low CTR)
Starts a workflow when this happens.
Business plan and up
Variables this trigger adds
Use these in any later step, alongside the usual lead, agency and date variables.
{trigger.rule_name} Rule Name. Name of the ad rule that triggered this workflow {trigger.entity_id} Entity ID. ID of the ad entity (campaign, ad set, or ad) {trigger.entity_type} Entity Type. Type of entity (campaign, ad_set, ad) {trigger.platform} Platform. 'meta' or 'google_ads' How to add it
- Open Workflows in the app and create or open a workflow.
- Click the trigger at the top and pick Ad Rule Triggered under Meta Ads.
- Fill in its settings, then save and turn the workflow on.
For the API and MCP
When you build workflows through the Inflowave API or the MCP server, this trigger is ad_rule. See the MCP documentation.