Meta Ads trigger
Ad Comment Received
Someone comments on one of your (or your client’s) Facebook/Instagram ads
Starts a workflow when this happens.
Business plan and up
Variables this trigger adds
Use these in any later step, alongside the usual lead, agency and date variables.
{trigger.message} Comment Text. Text of the ad comment {trigger.from_username} Commenter. Username/name of the commenter {trigger.platform} Platform. facebook or instagram {trigger.permalink} Comment Link. Permalink to the comment {trigger.ad_url} Live Post (Facebook). Link to the ad's live Facebook post {trigger.ad_url_instagram} Live Post (Instagram). Link to the ad's live Instagram post, when it runs there {trigger.meta_ad_id} Ad ID. Meta ad the comment is on How to add it
- Open Workflows in the app and create or open a workflow.
- Click the trigger at the top and pick Ad Comment Received under Meta Ads.
- Fill in its settings, then save and turn the workflow on.
For the API and MCP
When you build workflows through the Inflowave API or the MCP server, this trigger is ad_comment_received. See the MCP documentation.